Supporting New Zealand's Pet Community: Spotlight on K9andKats.co.nz
At PetLegacy, we exist to serve pet owners and the people who care for animals — so it made sense to us to shine a light on others doing the same. This is the first in an occasional series where we spotlight local pet businesses and people who are making life better for pets and their owners across New Zealand.
Introducing K9andKats.co.nz
Today we're featuring K9andKats.co.nz — a clever, community-minded solution to a problem most small pet businesses know all too well.
The Challenge Small Pet Businesses Face
If you run a small pet-related business in New Zealand — a pet sitting service, a groomer, a dog trainer, a boarding kennel — you'll recognise these questions:
- Will marketing actually work for my business?
- Am I getting value for money?
- How do I compete with bigger players on a limited budget?
These aren't just abstract concerns. For sole traders and small operators in the pet industry, the wrong marketing spend can genuinely hurt. Subscription directories charging double-digit commissions or hefty monthly fees can eat into margins fast, especially when client needs shift with owners' circumstances.
What K9andKats.co.nz Built
K9andKats.co.nz was created to solve exactly this problem. Founded by a pet sitting business owner who'd been through the expensive directory merry-go-round herself, it's a collective marketing model — a national pet directory where small businesses pool their presence to achieve the visibility that previously only large operators could afford.
At just $10 per month, it's one of the most affordable ways for a NZ pet business to get in front of pet owners actively looking for services. The directory currently features over 100 listings across 16 categories, and pet owners can browse and contact businesses directly at no cost. There's even a six-month free trial running as a promotional offer.
It's a smart, practical idea — and exactly the kind of community-minded thinking the NZ pet industry needs more of.
Why This Matters to PetLegacy
We partner with veterinary clinics, pet crematoriums, groomers, and pet stores across New Zealand and Australia as part of our partner programme. The businesses that serve pet owners day-to-day are often the first point of contact when a family loses a pet — and they're the ones best placed to offer something meaningful and lasting in that moment.
K9andKats.co.nz is building the connective tissue that helps those businesses stay visible and viable. That aligns closely with what we're trying to do at PetLegacy — make it easier for pet owners to find the support and products they need, when they need them most.
Find a Pet Business Near You
If you're a pet owner looking for local services, or a small pet business looking for affordable national exposure, head to K9andKats.co.nz and take a look.
And if you're a vet clinic, crematorium, or pet store interested in offering PetLegacy NFC memorial tags as part of your aftercare — we'd love to hear from you. Learn about our partner programme.